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Sheryl Joyce

Pet Pardon app makes it easy for animal lovers to share to save a life

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With the Pet Pardon app, animal advocates can network, rescue, adopt and donate money, giving at-risk pets a second chance at life

Pet Pardon relieves the pressure on animal shelters and rescue organizations by creating an easier channel for the public to donate and support condemned pets.

Shelters are in perpetual crisis mode, lacking space to house and care for a near-constant influx of animals. Unfortunately, that means many unwanted animals are terminated to make room for more.

Thousands of animal advocates are to trying to save as many as they can by posting photos and networking animals on social media. But with so many at risk, it’s impossible to track conversations about a specific animal over multiple social networks.

Pet Pardon is an end-to-end solution that helps reduce the number of animals euthanized in shelters – because it’s designed to save lives. The app makes it easier and quicker to share and pledge to animal organizations on a single platform, helping shelters and rescue groups better manage the animals and track and collect donations being pledged.


SEARCH – Search by breed, dog ID, dog name, status and shelter location. Access extensive details all in one place to share, adopt, rescue or pledge to save a pet!

FILTER & SORTFilter by status: adopted, rescued, or at risk. Sort by breed, dog id, dog name, shelter location, status and total pledged. Get all the information you need to prioritize the ones in imminent danger.

SHARE – Share dogs via social media, SMS text, WhatsApp and many more. Increase reach with one click to help get more dogs adopted or rescued.

PLEDGE – Pledge an amount for any dog directly through the app. Pet Pardon tracks and curates the pledges to ensure dog gets rescued and rescues get paid.

 There’s lots more…


Pet Pardon app to launch March 31…a sneak peak…

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Animal shelters are in perpetual crisis mode, lacking space to house and care for a near-constant influx of animals. Unfortunately, that means many unwanted animals are terminated to make room for more.

Animal advocates just like you are trying to make a difference, using social networks to get animals adopted or saved by a rescue organization. But with so many animals at risk, and most social networks not equipped to support this important work, it’s been impossible to accurately track animals, adoptions, pledges, and the social conversations surrounding at-risk animals across multiple social platforms.

After discovering and subsequently becoming involved within the ecosystem of incredible animal lovers on social media, I know firsthand how time consuming and deflating this process can be. I initially networked the animals, but quickly realized my efforts were duplicated by others. I then became an active pledger, hoping a rescue would save an animal. But found it nearly impossible to consistently get updates on the status of animal, or even be able to track the animal by id number. As being able to honour my pledge, helps animal organizations to continue their efforts to save as many animals as they can.

After discovering that others were having the same frustrations, I then asked myself:

‘What if we could connect this community of animal advocates and give it a way to save animals on a massive scale?’

Designed to save lives, the Pet Pardon app lets animal advocates network, adopt, foster, pledge and rescue condemned shelter animals – all in one place. Every feature has been developed to make it easier for the community to search, share, track and pledge.

  • Integrates with other social networks and brings information into one place.
  • Solves limitations of existing photo sharing platforms: central app to track, notify, share and update animals in need.
  • Establishes a direct line between shelters, rescues and animal advocates.
  • Creates a trusted payment conduit for animal lovers to donate, capture and manage pledges.

Connect with the community in Pet Pardon and help make a difference in the lives of at-risk animals. We are launching on March 31…please register your interest in our app here.


Take our survey and help us save lives

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Hi everyone – we haven’t posted for a while, as life throws a lot of curve balls. But we weathered the storm, and here we are.

Since our last update, we’ve been quite productive and have continued to speak to fellow animal advocates.  Using their input, my team and I have continued working on the Pet Pardon app, and remain fully committed to bringing a solution that will help end the needless euthanasia of animals.

As such, we are pleased to announce the launch of the Pet Pardon app before the end of March 2020. At that time the link to download the app will be available on our website and from our social media accounts….stay tuned!

For new followers, we created Pet Pardon to raise awareness of the number of animals who are needlessly euthanized in shelters. The Pet Pardon app will make it easier and quicker to share and pledge using a single platform. It will also help shelters and rescue groups manage the animals and track and collect funding being pledged.

Like so many of you reading this, we know firsthand how time consuming and deflating this process can be, particularly tracking the status of the animals and pledges over multiple social channels.

Leading up to the launch, we are also collecting feedback from people who use social media to rescue, network, pledge, foster or adopt animals that need to get out of shelters.

We’d be grateful if you could fill out a survey to tell us more about your pain points and what features you’d like to see.


The Origin behind developing the Pet Pardon App and update on progress

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I officially launched Pet Pardon in 2017. It has been a little over a year since my last update. A lot has happened in 2018 including structuring the essentials to get the Pet Pardon App in development.  I am very pleased to announce that through my own network, using my own money, and hundreds of hours of personal sweat equity invested, in the first quarter of 2019, me and my team have completed the development of the App and are now in beta testing.

I’ve also been very busy speaking to investors and attending events. I’ve met a lot of great people.  In my discussions, I have been asked how I came up with the name and why I am doing this….

I’ve always been an animal lover. So, the care and treatment of animals is a cause I am passionate about. As a child, we always had dogs and cats – many of which we rescued. As an adult, my love for animals has grown stronger and I contribute to many organizations to help end the suffering of innocent lives around the world.

As an avid user of social media, I have also become aware of a dire situation in the US and according to the Humane Society in the U.S., every 13 seconds healthy, adoptable pets are put down. With 7.6 million companion pets entering animal shelters annually, that amounts to nearly 3 to 4 million pets euthanized.

It was through my active social media presence, where I discovered an incredible network of animal lovers that are sharing the dogs and cats on death row that are destined or already on a ‘euthanasia’ list. The euthanized are made up of stray dogs and cats, owner surrenders, survivors of puppy mills and dog fighting rings to name a few. Many are sick, banned breeds, or have failed a ‘temp’ test. Unfortunately, many are just killed for space.

Sadly, the prevalence of eliminating – many of which, are perfectly healthy animals is very common. After being a part of this amazing community for more than two years, I realized that there was a void in the animal care space and there was no platform that connected all of the conversations (about a specific animal) in real time.’

As a result, I created Pet Pardon to raise awareness of the number of animals who are being euthanized. Using the Pet Pardon App animal lovers will be able to share with their networks and donate to support the animals on ‘death row’ to save as many as possible from imminent death.

Of course, there remains much work to be done before launching into the App store – which obviously requires further investment.

If you are interested in investing in this exciting venture or partnering with me on my journey, please contact me directly at

If you wish to help us, spread the word and be kept in the loop with the App progress follow Pet Pardon on:


Rescue spotlight: an interview with Paw Prints in the Sand Animal Rescue

By | Rescue | No Comments

Each and every day, healthy adoptable pets are in jeopardy of losing their lives – simply because they are taking up too much space in shelters. As animal advocates we all know it takes a village to save a life. Rescues are an integral part of the village and today we start our series with an interview with Kelly Reeves, Co-Founder and President of Paw Prints in the Sand Animal Rescue (PPITS). PPITS has been running for 5 years now and we wanted to know find out the inspiration and what it takes to be successful.

  1. Tell us a little bit about yourself. 

I have been a PR professional for over 20 years and have worked with everyone from celebrities to global tech and fashion brands.  I am from GA and was always the kid who brought stray animals home, I have always been an animal lover, but I got more heavily involved in animal rescue about 8.5 years ago when I adopted Stella, my first dog as an adult. She was rescued from a kill shelter, which I didn’t think even existed any more! I connected with her foster on Facebook and began seeing all of her posts on dogs that were red listed and scheduled to be euthanized. I couldn’t turn a blind eye. I had to do something. I feel regardless of your faith or beliefs, when some higher power puts something on your heart, you can’t ignore it, and I know God definitely put this on my heart and made it my mission and purpose.

  1. How do you balance having your own PR company and animal rescue?

It is a very difficult balance. There’s always something to be done either with my PR work or for the rescue. I try to think of the rescue as just another PR client, but it is so much more. I am the co-founder and responsible for running the organization and the lives of the animals we save. Plus, there is the emotional toll that comes with animal rescue. The PR side helps me balance that out and focus on something other than the daily tribulations that are a part of animal rescue.

  1. Social media is an obvious outlet to network the animals. How do you use social media and what channels do you find the most effective?

We primarily use Facebook, Twitter, YouTube, and Instagram. Our work is so visual, but it’s also important that we engage with our audience and be able to tell our story in a visual and engaging manner. Facebook, Instagram and YouTube are the better platforms for us. We probably use Twitter the least, but that’s mainly a resource issue. I oversee our social media and there’s only so much time in the day…

  1. What is PPITS mission statement?

“Our mission is to save as many lives as possible and put an end to animal abuse, abandonment and neglect. We strive reduce shelter overpopulation, needless euthanasia, owner surrenders and the number of stray animals who roam our streets by promoting spaying and neutering, responsible pet ownership and pet retention.” However, as we continue to grow and add more programs like ’Shelter to Service’ and “Seniors for Seniors” our broader mission is to encompass both humans and animals and how we can enrich the lives of both.

  1. What is your biggest challenge as a rescue?

We are a foster-based organization. We don’t have a facility, so the only way we can save a life is to have a dedicated foster in place. We have been blessed and are very grateful to have amazing fosters, but it’s always a challenge to recruit more. This is mainly for a few reasons: people rent and they can’t have a pet at all, or they can’t have a dog of a certain breed or over a certain weight. Many aren’t willing to take on the unknowns of fostering a rescue dog; and many simply don’t have the time.

Another challenge is volunteer recruitment. We have some key positions that we have been trying to fill for some time including Fundraising Coordinator, Foster Coordinator, Adoption Coordinator, Accountant…. These do take time and people are busy. It’s a big ask when people have full time jobs, families, etc. to take on a big responsibility and commit the time without any monetary pay.

I think our final challenge is fundraising. We take on a lot of high medical needs cases that cost us thousands of dollars. We always hate to say no to an animal in need because we simply cannot afford the care that they would require.

  1. Is there anything that you want people know about rescue?

There is so much to say! Shelter reform is a big deal. Breed Specific Legislation in a big deal. Spaying and neutering is a big deal. There is so much that goes on “behind the scenes”- meaning that unless you are involved in animal rescue, there’s no way of knowing all of the issues, and there are many! When I tell people, they are often flabbergasted – as I was when I first became friends with Stella’s foster mom. It would be great if more people took time to understand the issues. Don’t turn a blind eye because it’s upsetting. Yea it’s upsetting! If it weren’t upsetting, there wouldn’t be a need. If it upsets you, you have the responsibility as a member of humanity to do something. And it doesn’t have to be any grandiose act! Donate $5 per month to a trusted rescue; share their social media posts; volunteer in any capacity, even if it’s just for an hour. It all matters and it all helps!

I guess the most important thing for people to know is that rescue pets are awesome. Senior pets are awesome and to please take a chance on them. That’s where true unconditional love is realized.

  1. How can people get involved? (either with PPITS or with rescue in general?)

You can get involved with us by checking out our volunteer page at or our VolunteerMatch profile. You can also email us at Fosters are always needed. Donations are always needed. If you want to get involved with a rescue in your area, or maybe one that specializes in a particular breed or in a particular area of rescue, say equine rescue, then do a Google search, check out their social media pages, check their GuideStar ranking and make sure they’re legit.



Teaching shelter dogs new tricks: from rescue to service dog

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While the idea of animals providing comfort for their owners isn’t a new concept – who doesn’t love a slobbery dog kiss from time-to-time? With animals providing physical contact, companionship and a deeper sense of connection for their human, service animals are increasingly seen and are being studied as an effective a way to help soothe people’s physical, emotional and mental health problems.

We all know the happiness bounce we experience when we happen upon an adorable dog or cuddly kitten, so it makes sense that a pet could be effective in helping managing issues like anxiety, depression and stress.

A recent article in the Huffington Post: ‘23 photos that capture the bond between service dogs and their humans’ showcased that with some training, dogs can really help humans overcome anxiety and alert others when their owners are in distress. It was especially heart warming to see that two were former shelter dogs!

Coming in at #16 is Buttercup and her owner had this to say:

Buttercup was picked up off the streets and going to be put down before she was rescued by Paw Prints in the Sand, where they saw potential in her to be more than just a pet. When she came to me, I wasn’t able to leave the house because I had no warnings before episodes would happen…if it wasn’t for her, I probably still wouldn’t have the freedom to go out, especially by myself….that’s a freedom I didn’t think I would have before Buttercup came into my life. It’s really a ‘who rescued who?’ situation. — Jordon O., Buttercup’s dad

Kelly Reeves, president and co-founder of Paw Prints in the Sand had this to say:

We have a program called ‘From Shelter to Service’ where we rescue dogs that are going to be euthanized in our shelters and train them to be service dogs. Buttercup is our program Ambassador. She was literally in the euthanasia room at San Bernardino shelter when I got there to pull her. It turned out she was pregnant too! Four puppies and lots of time, care, and training later, Buttercup is now thriving as a service dog!

The second dog and coming in at #22 is Stella. According to her owner:

Stella was adopted by me and my partner (Joe) in 2017 who was suffering from PTSD as a result of complications from a stroke he suffered two years ago, Joe struggles with night terrors, dissociative episodes and anxiety. Joe adopted Stella from a very special psychiatric service dog training program called Paws For Life at California State Prison in Lancaster, and she has learned to alert Joe of his night terrors before they get out of control and help stop his dissociative episodes. She has given Joe his life back in many ways and has enriched it for the better. — Felice LaZae, Stella’s mom 

Paws For Life is one of Karma Rescue’s programs and according to their website:

Paws for Life is a therapeutic program that advances Karma Rescue’s mission to create a more compassionate society by providing safety, refuge and protection for all animals. Over 12 weeks, prisoners and dogs prepare for the American Kennel Club’s Canine Good Citizen (CGC) certification, the gold-standard in canine obedience.

Paws For Life has expanded to include an intensive 52-week training program to ready formerly homeless dogs to serve as specially-trained companions for military veterans coping with PTSD. Dogs learn to perform the essential tasks of an assistance animal – aid with sleeping and eating, alerting to danger, coping with stress, managing anger, perceiving anxiety and panic attacks, assisting with mobility, retrieving medications and facilitating social interactions.

There is a serious issue with shelters bursting at the seams with cages overfilled with abandoned dogs. Not only can people help support their own health needs but save a shelter pet in the process too.  With so many shelters unable to implement no kill policies on account of the stretch on resources and space, it gives people the opportunity to love and care for a rescue animal as much as they’ll get back.

The merits of adopting or fostering a shelter animal

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Having a pet in your life can be a true joy, but, committing to caring for an animal isn’t feasible for everyone. With shelters increasingly overwhelmed with abandoned animals – all in need of a responsible and loving home – there are alternatives, which allow you to have a furry house guest stay with you once in a while. That, and the small matter of saving animals from being put down too.

For all the animal lovers out there, fostering a cat or dog is one of the best ways to bring a pet into your life. It simply involves you taking care of a homeless creature for a fixed amount of time, or until they’re found a more permanent home. With severely limited shelter spaces and brutally short waiting times as a result, opening your doors is a huge help to your local shelter in freeing up kennel space. It also happens to be a huge boon for the pet you house, in more ways than one.

Most importantly, there are so many animals to help. Sometimes, it’s a farmed puppy too young to be placed with a family, or a stray cat who find shelters stressful and hard to settle in. Occasionally, a shelter will take in a former fighting dog who is recovering from injury, though more often than not, it’s an owner abandoned pet who need to be socialised before finding a forever home.

Whatever the situation, there are many opportunities to give an animal the love, care and attention they need and deserve.

Even better, your generosity makes for more adoptable pets long-term. An initial loving home can help an animal settle more easily with its final owners, and working with the shelter directly, you can advise on where best to place a pet based on its character and temperament. It’s these personality-filled pets that make for the most incredible companions, though.

If fostering isn’t enough of a fill – it’s this that allows for a better understanding of the animal you’re inviting in to your home should you choose to adopt.   There are many cases of ‘foster fails’ where the individual or families get attached and fall in love with the animal in their care and they simply can’t bear for them to leave. But as there is already a bond there is no transition period.

Happy homes all round, and until there are more shelters with no kill policies in place, fostering and adoption are both perfect ways to save a pet from a less than happy ending.

With so many would-be rescuers out there, the euthanasia list that animals are often placed on a few days after arriving at a shelter can be a thing of the past. Through Pet Pardon, we’re looking to make both fostering and adoption an easy option. Bringing together a community of people willing and able to help our overwhelmed shelters, we’re looking to develop an app where people can network, place animals swiftly and save lives!

We are currently running a Crowdfunder to fund the development of the Pet Pardon app that will enable animal lovers to ‘share to save a life of an at-risk dog or cat at a high-kill shelter.  Even for those who can’t stretch to fostering or adopting an animal, you only need donate or share our Pet Pardon shout outs on social media to help find an animal a temporary or permanent home, and some lucky human a lovely new friend.

Older Dogs Are Being Given To Shelters – But Shelters Are Not A ‘Home’ For Elderly Dogs

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Shelters save animals, right? Unfortunately, the answer to that question is a little more complicated than many people think. While animal shelters are a better alternative for dogs and cats than simply abandoning them on the streets it doesn’t always mean they are safe.

In fact, the unfortunate reality is that in many cases it can just put the animal against a ticking clock. Shelters have limited space and they can’t save every animal, which means that many shelters will only be able to hold an animal for a short amount of time.

Why Are Elderly Dogs At Risk?

Elderly dogs are one of the most at risk groups in shelters and they can be given to shelters for a variety of reasons and this might not sound like a problem. Unfortunately, many people incorrectly believe animal shelters are permanent homes for animals, but they aren’t! Shelters are designed for adoptable pets and the sad reality is elderly dogs are much less likely to be adopted.

Many people go to animal shelters to adopt pets, but the majority of people will be looking for a younger animal. The average family looking for their first pet isn’t usually going to want to adopt an elderly dog.

Elderly dogs will have shorter lifespans and could already have existing health conditions which will make them less likely to be adopted. Now you might be thinking what about no kill shelters, don’t they solve this problem? While no kill shelters do save animals and won’t euthanize them, they face similar problems to regular animal shelters, namely they have limited space available.

It is possible you’ll not see many elderly dogs in a no kill shelter either. Some of these shelters may have their hands tied as they prioritise the ‘adoptability’ of the animals they will take, and can play a factor. No kill shelters, therefore, may be unable to provide a complete solution to this problem. At Pet Pardon we are working to save all animals and help promote the adoption of all animals in spite of age.

How You Can Help Save Animals From Being Left Behind!

The misconceptions about animal shelters mean many elderly dogs are sadly being euthanized when there are people out there who would happily adopt them! At Pet Pardon we are fighting to make sure this doesn’t continue.

If you want to save a pet from an animal shelter then why not consider an elderly dog? While adopting an elderly dog does come with its challenges there are also many benefits, they are gentler pets, usually already trained to some degree and are already going to be instant companions! There is also a chance that they have grown up around other pets – so that will minimise any potential conflict with pets you already own.

Best of all adopting an elderly dog from a shelter will save its life! So, what better reason could there be than to save a pet? No kill shelters are great, but with their hands tied to one degree or another, we at Pet Pardon don’t mind taking up the fight.

If you can’t adopt a pet right now but still want to help save elderly dogs and other animals in shelters – great news! You can by supporting our efforts at Pet Pardon Simple things like sharing our posts on social media will help spread our message and why not consider joining our Crowdfunder campaign? Remember you don’t have to be a pet owner to help save one’s life!

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